Intel Multiply (MRM Worldwide - 2006)

Client: Intel

My role at MRM was to manage the production of online advertising assets for a forthcoming campaign to promote the launch of the Intel Core 2 Duo processors. Publishers included MSN, Yahoo!, CNET, eBay, Sky, Channel 4 and more.

As the project manager, my responsibilities included:

• Project planning and scoping including assessing media plans and specs
• Liaising with both publishers and media planners (Universal McCann)
• Working with rich media providers and testing creative with online tools
• Managing creative processes
• Ensuring that tracking tags have been embedded and are functioning correctly
• Coordinating resources, eg developers and designers
• Project documentation
• Timeline and budget management
• Change and risk management