Workthing.com promotion (Euro RSCG KLP - 2002)
Competition landing page
Client: Workthing
I was the Project Manager for this campaign which involved the creation of a competition microsite with a viral component encouraging users to invite friends to enter a competition. The site included a database for capturing competition entries, a backend (ASP) statistics tracking/reporting system and a link to the Workthing Salary Checker.
The campaign was promoted via London Underground Tube Cards, space on a number of portals (including Yahoo!, Lycos and MSN), 2 million sandwich bags and bulk email.
Activities included:
- Day-to-day liason with client including managing expectations.
- Documentation - specifications & flow diagrams.
- Monitoring progress against timeline.
- Managing activities of developers and designers to ensure work was 'on brief'.
- HTML banner ad coding.
- Liasing with portals (Yahoo!, Lycos, MSN).
- Reporting in to client and lead PM.
Promotion on Lycos
One of the 4 banner designs